The new car - the Lotus F1 Team Mad Max Hybrid - was created to coincide with the May 15th launch of the 2015 epic action adventure Mad Max: Fury Road, from Warner Bros. Pictures and Village Roadshow Pictures.
The rat-look Lotus Hybrid was fitted with a new skin printed on a Roland DG's SOLJET PRO 4 XR-640 using a 3M Wrap Film 1080-M230 Matte Grey Aluminum, an unlaminated metallic film from 3M (Sponsor's of FESPA's World Wrap Masters). The printed film was then applied to the vehicle, transforming the vehicle from gleaming supercar to something at home in the Australian wasteland.
Joe McNamara, Lotus F1 Team Graphics commented "With a project like this, with such tight deadlines, and zero margin for error, our Roland DG printer was invaluable. We rely on the speed and reliability of the Soljet Pro 4 XR-640 to ensure these products are realized in the time limits we have."
"The print was run overnight, unattended, automatically rolled onto the take-up unit and applied to the car the next day - before being loaded and driven to Barcelona for the reveal. The winning combination of the speed of the printer and the user friendly application characteristics of the 3M 1080 matt metallic wrap film made this job not only possible, but far more straightforward."
